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Home / Inspiration / Current / Episode #6 Sustainable business in 2024 is possible with a plan - Wouter Verkerk

Episode #6 Sustainable business in 2024 can be done with a plan - Wouter Verkerk

Discover the future of hospitality with Wouter Verkerk, focusing on Jenga, trends and sustainability in the latest video. As Horeca and Hospitality Trendwatcher and ambassador of The Branding Club, we engage with him in the video below where we:

  • Discover how the hospitality industry resembles a game of Jenga, with each cube in the tower representing a crucial element of the guest experience, with each cube representing a supplier, partner or solution. Removing a single cube can rock the entire tower - a powerful illustration of how important every detail is in the hospitality industry.

  • Reflect on the major events and lessons of the past year. How have these developments laid the groundwork for what is to come?

  • Serving you an exclusive preview of what 2024 has in store. From conceptual innovations to changing expectations of your "Why," you'll discover the trends that will shape the future of the hospitality industry.

  • Learn how entrepreneurs in 2024 can not only keep their businesses thriving, but also ensure a sustainable future. Sustainability goes beyond packaging; it includes caring for your team.

*It has since been announced that the Environment and Transport Inspectorate (ILT) will not enforce the plastictax as of January 1(NOS)

🎙 Wouter Verkerk(www.wouterverkerk.nl)

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