Knowledge
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29 December 2025
5 well-known beer brands and their mats
Beer brands always have an eye for branding, and one of the smart ways to reinforce your brand is through beer mats. These small, but powerful brand ambassadors often lie unnoticed on the bar, but have a great impact on the customer experience. What can you learn from the iconic felts of the biggest beer brands? In this blog, we take a look at 5 beer brands that perfectly use their felts to reinforce their brand identity and what you can learn from them.Navigate quickly to the topic you want to learn more about Why felts are so important for branding Big brands' beer mats as inspiration The shape of your felts How to design felts that stand out What The Branding Club add to your brand creativity Why felts are so important for branding Beer mats may be small, but they tell a big story. Beer brands use these items to subtly but effectively reinforce their brand identity. It's not just about the functionality of a felt to catch the beer, but also the opportunity to continuously highlight your brand. The colors, logos and slogans featured on felts help consumers anchor the brand in their minds. With a good design, felts quickly become a part of the experience. Like big beer brands, you too can make your brand shine by using beer mats as a communication tool. The design and materials are crucial here, and you have endless opportunities to get creative. Big brands' beer mats as inspiration Let's look at 5 beer brands that use beer mats not only functionally, but also see them as part of their brand experience. Their branding goes beyond just the product, it is conveyed in every possible way, and beer mats play an important role in that. 1. Heineken Heineken has a strong image worldwide, and their beer mats are an important factor in that. They use simple, recognizable designs that are always in line with their classic green and white color scheme. Minimalistic, but effective: this way their felt always remains visible without too much distraction. What you can learn: use simplicity and make sure your brand is recognizable at a glance. A minimalist design can reinforce your brand without being too busy. 2. Guinness Guinness felts are perfectly suited to the brand's dark, rich image. They use natural colors and textures that reflect the craft and quality of their beer. Sometimes you'll also see graphic illustrations that capture the depth of their brand story. What you can learn: use your brand's visual style as a strength and tell your story through the felts. Think about color choice, texture and images that convey your values. 3. Bavaria Bavaria makes their felts a part of their brand campaigns. The brand uses a wide palette of colors and is all about coziness and atmosphere. They always bring a playful and happy vibe to their felt designs. What you can learn: make sure your branding matches the mood you want to convey. Felts can incorporate fun elements of your brand reflection, such as festivity or coziness. 4. Amstel Amstel has designed its beer mats a few times with special editions in mind, such as for sporting events. They make sure the design fits the season, such as special felts for summer or winter atmospheres. This keeps their brand relevant throughout the year. What you can learn: seasonal designs can be a great way to keep your brand relevant. Capitalize on events or special occasions with your beer mats. 5. Budweiser Budweiser's beer mats are often bold and sassy. The brand likes to play with big, bold logos and a loud design that stands out in a crowded space. The use of bright colors and the big logo ensures that the felts are never overlooked. What you can learn: if your brand likes to stand out and is not afraid to be noticed, use bold designs on your felts. Loud branding can make your brand unforgettable. The shape of your felts At The Branding Club , we offer several options for beer mats that can fit your brand perfectly. Choose round drink coasters for a classic look or go for square drink coasters for a clean and modern design. Our paper coasters, round drink coasters and square drink coasters allow you to present your brand in a visually appealing way. The material and finish play a crucial role in how your brand is perceived. How to design coasters that stand out When designing your beer mats, you want every detail to count. Think about the colors, fonts and image choices that reinforce your brand identity. Don't be afraid to tailor your design to the season or occasion, such as Oktoberfest or a local festival. Playing with humor or playful elements can also add character to your brand. You can easily submit your design with us. First, request a quote via the product page of the coasters you want to print. We'll respond to your quote within 1 business day. What The Branding Club can add to your brand creativity Inspiration spurs curiosity. At The Branding Club , we translate your creative concept into a coaster that stands out, deliver consistent quality and arrange distribution to any location. With us as your printing partner, your design becomes more than branding, it becomes the conversation piece with every sip.