At a time when environmental concerns are becoming increasingly important to consumers, we are unfortunately seeing an increase in misleading environmental claims - better known as "greenwashing. Clear and transparent communication to your guests and customers about environmental claims is therefore key to avoiding confusion and maintaining the credibility of your brand.
Together with Karen - Packaging Expert at the Sustainable Packaging Knowledge Institute - we take you through the 5 most misleading environmental claims within hospitality and retail, such as plastic-free and recyclable. We explain what they mean, how to apply them and what to consider when making this claim. Plus, we share insights and tips on how to recognize and avoid these misleading claims.
🎙 Karen van de Stadt(Sustainable Packaging Knowledge Institute)
Useful tools from the KIDV:
