We looked into it for you: four immediately applicable tips when you want to use reusables for your company. The first tip: start implementing reusables on a small scale and organize your storage, logistics, returns and cleaning from there.
But are reusables really more beneficial at the bottom of the line than disposables? Answers to this burning question and 3 more directly applicable tips can be found after the click!
🎙 Jaime de Poorter(Brand Butler) & Duco van der Markt(CFD Europe)
The 4 tips when you want to use reusables for your business:
- Make the design of the reusables attractive with your own logo and branding to encourage reuse, otherwise you will still get single use behavior
- Don't look at the price, look at the quality of the product. It's an investment you get out of in the long run. You create on the front end - toward the consumer - a strong image, brand awareness and make an impact at the same time.
- Make users aware of the impact of using reusables, such as the carbon impact (example water bottles) combined with a reward toward the consumer when they bring their own cup, such as in the form of a discount or stamp card.
- Start on a small scale by implementing reusables and start organizing your storage, logistics, returns and cleaning from there. Based on user feedback, you can scale up.
