At The Branding Club, we always talk about playing to win. But what does it really mean when we relate it to the impact we have on climate and society? Consider, for example, the recent SUP legislation whose effects we are now beginning to see.
Since our launch in 2019, our guiding principle has actually been very simple: we tell the honest story. Proactively.
In the coming period, we will create more content about the impact that certain products have on the climate and society. And, of course, what we ourselves and our customers are doing to reduce that impact.
If you have any particular suggestions, be sure to let us know.
