The plastic straw we have all become so accustomed to has given way to a more sustainable alternative: the paper straw. But today this straw is also giving way to a more sustainable alternative, namely the straw made of rice
Every year, Thuisbezorgd.nl - part of Just Eat Takeaway.com - presents juicy insights and data on the ordering behavior of the Netherlands and related market trends for the new year in their Food Trend Report. About 6 million consumers order their favorite meals each year from the +/- 13,000 affiliated restaurants.
A social media account is almost indispensable in a good marketing strategy these days. Instagram, Facebook and TikTok are here to stay, and there is considerable investment in reaching target audiences online through these channels. So is it necessarily necessary to pump money into ads? Not at all! Whereas ads and promotions are useful for reaching a specific target group, organic posts on your channels are very important for building a connection with the guest. But where to start?
Hospitality 2.0 demands a resilient attitude from hospitality entrepreneurs, leaving no business without the importance of an online presence. This need is not surprising; completely virtual restaurants are popping up and the impact of takeout and delivery has continued its trend even after the pandemic. Enough reason to dwell on your digital visibility. How do you make sure you stand out among all the other restaurant concepts online?
Full of passion, communicatively strong and also incredibly flexible. In recent years, hospitality entrepreneurs have shown more than ever how agile they are in unexpected situations. A lot has changed in the world and emerging trends have developed at a rapid pace. As true go-getters, hospitality entrepreneurs have never given up the fight and an extremely dynamic industry has emerged. In the previous article an ironclad hospitality brand, why? we called it the hospitality industry 2.0. But what exactly does this mean? What trends underlie it and how can we capitalize on them?
The right foundation of a hospitality brand ensures that you become top-of-mind. Such a brand is founded by a unique identity that becomes visible in your own brand identity, among other things. Once you have created such an identity, an essential next step awaits: ensuring that potential guests see this identity and thus interact with your brand. Where do these moments of interaction take place and how do you capitalize on them?
