Glasses, they come in countless shapes and sizes and are there for every type of drink. And the beauty? You can totally personalize them with logo and all. A missed opportunity that many (hospitality) companies don't do this yet, because it's a subtle but powerful way for brand promotion. But how do you choose the perfect glasses that are not only functional, but also convey your brand identity? We'd love to explain it to you!
1. Choose the desired type of glasses
The first step before you outsource glass printing is to determine the type of glass that best suits your brand identity. Whether you run a stylish cocktail bar or a cozy neighborhood pub, your choice of glassware says a lot about your brand. Do you go for beer glasses or beer mugs? Do you also need wine glasses and gin tonic glasses? And don't forget regular drinking glasses. Each type of glass brings its own vibe and can help you set just the right tone.
2. Determine the design
Now that you've chosen the type of glass, it's time to think about the design. This is where you can let your creativity run wild, or of course you can outsource it completely. Do you want your logo to be large and eye-catching or do you prefer something subtle? The key is to choose a design that reinforces your brand story and ensures that your guests will remember your brand every time they take a sip.
3. Establish the printing technique
The choice of printing technique is as important as the design itself. From printing to engraving, each technique has its charm and distinctive features. With both options, the possibilities are endless. With printing, you can choose a colorful display or just your logo on all your glasses. With engraving, you can easily reflect a complex line work on your glasses or, for example, a subtle text
4. Go for good quality
We cannot stress this enough: the quality of your glasses is essential. Not only for the glasses, but also for the printing. After all, you don't want the printing to wear off after only 2 washes. Invest in high-quality glassware that can withstand the challenges of daily use, because cheap is expensive.
5. Order the correct number of glasses
Finally, think carefully about how many glasses you need. While it can be tempting to order in bulk to save costs, you don't want to end up with a surplus of glassware that you don't use. On the other hand, ordering too little can lead to problems during busy periods. Find the right balance that fits the size and consumption of your (catering) business.
6. Made a choice? Order away!
Once you've checked off all the boxes, you can move on to the most important thing: ordering! At The Branding Club, we're here to help you every step of the way. Whether you already know exactly what you want or still need some direction, our experts are here to take your branding experience to the next level. Contact us today and take the first step toward high-quality printed glasses. Cheers to branding success!
