In the world of hospitality branding, there are countless ways to stand out with your brand identity, but with all the possibilities, sometimes you can't see the forest for the trees. That's our cue! The Branding Club will gladly explain suitable custom products that fit seamlessly with your brand identity, this time focusing on nothing less than: napkins!
Napkins: the underrated table decoration
But first, let's talk a little about the napkin. Indeed, napkins are often seen as a necessity without much emphasis on their contribution to the brand experience. As such, they are regulars as table decorations in almost all hospitality concepts, but many miss the mark by putting down blank napkins. A pity, because napkin printing is a low-threshold but ideal way to reinforce your brand identity. But how do you get napkins that fit your brand identity perfectly? We explain!
1. Understand your brand identity
Before choosing napkins, it is essential to thoroughly understand your brand identity. This means knowing what your brand represents, what values you want to convey, and how you want customers to experience your brand. This understanding will be the basis for choosing napkins that reinforce your brand message.
2. Choose the napkin type
The type of napkin you choose speaks volumes about your brand identity. Which one will you go for?
Bamboo napkins
With bamboo napkins you immediately radiate that you stand for sustainability. Perfect for example for a trendy brand identity where 'going green' is central.
Airlaid napkins
Airlaid napkins exude a piece of luxury. They have the look of fabric and are just as comfortable. In addition, they have a softer and better texture than tissue napkins and are sturdier. Thus, when used, they do not break easily.
Tissue napkins
The tissue napkins are ideal if you stand for no-nonsense. Just straightforward functional napkins that do exactly what they are supposed to do and subtly communicate your brand identity.
3. Consider what design fits your brand identity
Your brand identity insightful? Check! The type of napkin chosen? Check! Now it's time to decide what design goes with it. Do you go for minimalistic white in combination with your logo or do you prefer an explosion of colors? If you already have an existing brand identity, we recommend matching the napkin design to it. That way you create consistency and optimal brand recognition!
4. Keep it up-to-date
The world of brand identity is always changing. What is fresh and relevant today may be outdated tomorrow. Now it may be excessive to change your napkins every day, but make sure you are open to changes that can only benefit your brand identity.
Need more help? Let us know!
Are you all set to take your table setting to the next level or do you still have questions? Either way, we're ready to help. Take the step to better branding today and contact us.
