Discover how Habana Beach, under the leadership of co-owner Tyke Otten, has become a leading culinary destination for beach lovers, where every guest feels like part of the family on the coast of The Hague.
THE JOURNEY OF HABANA BEACH
More than two decades ago, Tyke Otten's family started Habana Beach, a time when beach bars were not known for their culinary offerings. Over the years, Habana Beach has evolved into a culinary destination that attracts visitors from all over The Hague and Kijkduin. Tyke's determination to continually raise the level of hospitality and cuisine has resulted in Havana Beach becoming a household name for locals and locals alike. Each year the menus and services are evaluated and improved, leading to a growing reputation as a top location for culinary pleasures at the beach.
A BEACH CLUB AS A FAMILY BUSINESS
Habana Beach is more than just a beach club; it is a place where guests return and where new guests are quickly assimilated into the "Beach Family. This approach has created an atmosphere where every guest feels welcome and valued. Tyke and his team - made up of his family - emphasize personal interactions and make every meal an experience. This family feel is essential to their approach and is reinforced by events and activities aimed at bringing people together. After all, as Tyke himself says, "The beach is for everyone."
INNOVATION AND PREPARATION
Each winter, the team at Habana Beach takes time to thoroughly innovate and prepare for the upcoming season. This is a period of reflection and planning during which investments are made in the business to improve hospitality and ensure flawless operations during the busy summer months. The investments are diverse: from revamping the interior, providing a fresh and inviting atmosphere, to updating the kitchen facilities to work more efficiently and ensure higher quality dishes. The implementation of new POS systems also plays a key role in improving operational efficiency, allowing the team to respond more quickly to dynamic guest demand. But it doesn't stop there: they are also investing heavily in telling their brand story in printed products and further reinforcing the Boho and Bali vibes, such as in rice straws, cutlery bags, greaseproof paper and various packaging.
THE CHALLENGES OF A BEACH CLUB
Working at the beach means being flexible and able to shift gears depending on the number of guests and weather conditions. Tyke emphasizes how this dynamic makes beach work both challenging and rewarding, as no two days are the same. The unpredictability requires a well-prepared team and systems that can quickly adapt to changing conditions. This constant state of alertness and adaptability is what sets Habana Beach apart and ensures a continuous stream of satisfied customers.
VISION FOR THE FUTURE
Tyke envisions a future where Habana Beach is seen not only as a place to relax, but also as a culinary destination. He wants to break the stereotype that you can't eat well at a beach club, and prove that high-quality meals and experiences at the beach are possible. His ambition is to transform Habana Beach into a restaurant known for its excellent cuisine and memorable hospitality, while maintaining the comfort and relaxation of the beach. By providing innovation, genuine guest attention and an unparalleled beach experience, Tyke is determined to lead Habana Beach to new heights.
By focusing on quality, hospitality and constant innovation, Habana Beach has become more than a beach club. It is a place where every guest can enjoy top-notch cuisine in a casual atmosphere while maintaining the essence of beach life.
