Discover the success story behind Ball's & Glory (BE), where founder and chef Wim Ballieu puts an unique spin on the classic meatball. This story goes beyond delicious food; it's about a vision, a philosophy, and how an "one trick pony" grows into a brand with depth. And lives up to that every season.
THE CREATION OF BALL'S & GLORY
Wim Ballieu, both the inspirational force and chef behind Ball's & Glory, introduces a concept where the meatball takes center stage. But these meatballs are not just any meatballs; they are the embodiment of "the best Belgian affordable food for all." His passion for cooking and his entrepreneurial spirit come together in a concept where every detail, from farm to plate, is steeped in quality and care.
MORE THAN A MEATBALL
In a world where digital is king, Ball's & Glory reminds us that the real magic happens offline. Wim's restaurants are more than just places to eat; they are experiences, communities, and havens where every bite tells a story.
Indeed, what sets Ball's & Glory apart is the philosophy that goes beyond the product itself. This brand represents an offline experience, a promise of quality and accessibility. Wim emphasizes the importance of homegrown production, with their own farm laying the groundwork for their culinary creations. The brand takes a "Food First" approach, with the seasons and the natural cycle of ingredients inspiring the menu and operations.
OMNICHANNEL ENTREPRENEURSHIP: A GENIUS MIX
At Ball's & Glory, it's all about the experience. From the carefully designed restaurants to the way the food is served, every aspect of the brand is designed to tell a story, from personalized glasses on the table to printed food packaging during delivery and take away. Wim sees the restaurants as a stage where the brand comes to life, where customers not only come to eat, but become part of the Ball's & Glory family.
Ball's & Glory takes an omnichannel approach to sharing their philosophy and products. Whether through events, a food truck, recipe sharing or collaborations with delivery services like Foodbag, the brand is always looking for innovative ways to tell their story and reach their audience. This approach creates a dynamic interaction with customers both online and offline.
Ball's & Glory embraces the omnichannel approach with open arms, allowing you to enjoy their deliciousness wherever you are. It's a 360-degree experience that invites you to become part of the Ball's & Glory family in any way you can.
GOESTING: THE SECRET INGREDIENT
At the heart of Ball's & Glory's success is "goesting," a word that means so much more than just "having an appetite". It is about passion, about the desire to create, share and enjoy. Ballieu and his team put this "goesting" into everything they do, from preparing the dishes to interacting with customers. It is this "goesting" that customers feel and experience, a feeling that brings them back to Ball's & Glory again and again. Ball's & Glory proves that a strong brand is not just about what you sell, but more importantly about the passion, experience and values you share. It's a place where every meatball tells a story, and where every meal becomes a memory.
In this mini-series, we talk to several entrepreneurs from the hospitality and retail industry about the power of their branding and marketing strategy every season. Find out how they successfully put this into practice and which communication channels are important in the process.
