Get ready for a new season with Julie Hoebink, owner of Make My Day in Nijmegen (NL). Julie Hoebink, the driving force behind this inspiring concept store, shares her strategy in an unmissable video about how she and her team turn their (potential) customers into loyal ambassadors every season.
THE STORY OF MAKE MY DAY NIJMEGEN
Julie Hoebink, a passionate entrepreneur of 36 years, founded Make My Day with a vision beyond just being a store. Ten years ago, she started this adventure when concept stores were still emerging in the Netherlands. Her mission? To help people discover and embrace their own style.
Make My Day is more than a store; it is a destination where customers are invited to express themselves through fashion and interior design. Julie's love of fashion and her background in retail have led to the creation of a unique shopping experience that revolves around personal expression and quality service.
Make My Day is more than a store; it is a destination where customers are invited to express themselves through fashion and interior design. Julie's love of fashion and her background in retail have led to the creation of a unique shopping experience that revolves around personal expression and quality service.
THE POWER OF SELF-IDENTITY
What sets Make My Day apart is their emphasis on creating their own brand identity. Make My Day is all about fostering creativity and encouraging customers to embrace their personal style. This goes beyond just being trendy; it's about finding authenticity in a world of trends.
With a grid of ever-changing themes every three months, Make My Day stays true to its own concept while remaining flexible enough to keep up with the latest trends. By focusing on uniqueness and not looking too much at others, Make My Day remains a standout brand in the region.
With a grid of ever-changing themes every three months, Make My Day stays true to its own concept while remaining flexible enough to keep up with the latest trends. By focusing on uniqueness and not looking too much at others, Make My Day remains a standout brand in the region.
JULIE HOEBINK'S CREATIVE MARKETING APPROACH
Julie has developed an unique marketing approach to put Make My Day Nijmegen on the map. She and her team start by putting together their collection about six months in advance. Then they meet for a seasonal meeting to discuss upcoming trends and connect them to a theme that reflects Make My Day's identity.
This theme is then integrated into all aspects of the store, from personalized gift wrap, tote bags and paper tote bags to social media and the online store. In this way, Make My Day remains consistent and relevant while maintaining its own unique stamp.
One of the most important aspects of Julie's marketing approach is the use of social media. Creating their own content through video and photo shoots forms the basis of this. By posting regularly on Instagram, Make My Day not only ensures that everyone is aware of that season's collection, but the reach they generate by doing so is huge.
Make My Day Nijmegen's successful marketing strategy has allowed the company to grow and become increasingly well known in Nijmegen and the surrounding area.
This theme is then integrated into all aspects of the store, from personalized gift wrap, tote bags and paper tote bags to social media and the online store. In this way, Make My Day remains consistent and relevant while maintaining its own unique stamp.
One of the most important aspects of Julie's marketing approach is the use of social media. Creating their own content through video and photo shoots forms the basis of this. By posting regularly on Instagram, Make My Day not only ensures that everyone is aware of that season's collection, but the reach they generate by doing so is huge.
Make My Day Nijmegen's successful marketing strategy has allowed the company to grow and become increasingly well known in Nijmegen and the surrounding area.
THE IMPORTANCE OF SEASONAL MARKETING
Seasonal marketing plays an important role in Julie's marketing strategy. She understands that her customers' needs and interests change depending on the season, and she responds to this by creating a special collection that matches seasonal themes and trends.
The importance of seasonal marketing is that it attracts and keeps customers engaged. By responding to her customers' seasonal needs and interests, Julie knows how to inspire and motivate them to store at Make My Day Nijmegen. Seasonal marketing also helps create a sense of urgency because customers know that the offers and promotions are only available temporarily.
Julie uses various strategies and tactics to successfully apply seasonal marketing. For example, she creates special collections and limited edition products that are only available during certain seasons. She also uses seasonal themes and color palettes in her marketing materials and window displays to capture her customers' attention and create synergy between online and offline channels.
The importance of seasonal marketing cannot be underestimated in Julie's marketing strategy. It ensures that Make My Day Nijmegen remains relevant and responsive to its customers' needs, regardless of the season.
The importance of seasonal marketing is that it attracts and keeps customers engaged. By responding to her customers' seasonal needs and interests, Julie knows how to inspire and motivate them to store at Make My Day Nijmegen. Seasonal marketing also helps create a sense of urgency because customers know that the offers and promotions are only available temporarily.
Julie uses various strategies and tactics to successfully apply seasonal marketing. For example, she creates special collections and limited edition products that are only available during certain seasons. She also uses seasonal themes and color palettes in her marketing materials and window displays to capture her customers' attention and create synergy between online and offline channels.
The importance of seasonal marketing cannot be underestimated in Julie's marketing strategy. It ensures that Make My Day Nijmegen remains relevant and responsive to its customers' needs, regardless of the season.
In this mini-series, we talk to several entrepreneurs from the hospitality and retail industry about the power of their branding and marketing strategy every season. Find out how they successfully put this into practice and which communication channels are important in the process.
