Meet the concept
Kyatcha Café is a place where everyone feels welcome. A place where you can feel at home and relax. With the very best coffee, Japanese sweets and sandwiches, Kyatcha Café has that special something that people love to come back for.
Before the magic
The business is an extension of entrepreneur Jason Lau's restaurants Kyatcha. The new brand identity was to be an extension of Kyatcha's current branding and match the interior design of the new business. The name Kyatcha Café was already known.
How we made them wooow
Package: Complete Fire
The design process kicked off with a brainstorm focusing on the meaning of kyatcha and interior design. From this followed a color palette with many earthy tones: these are neutral colors so that everyone can feel welcome. The font contains many organic shapes and details to enhance the earthy feel. If you look closely, you can see a character embracing people in the logo; the dot is the guest embraced by the letters. Even though the business is a trending Korean concept, the branding, on the other hand, contains a timeless design that will last for a long time.
About the branding
キャツチャー kyatcha
noun (common) (futsuumeishi)
meaning "catcher"
Catching people at Kyatcha Cafe
