Meet the concept
Bella Di Nonno doesn't just sound Italian. It's who they are. They are Italians who love good food. They are Italians with fresh ingredients. They are happy Italians. In short, they are Italians of the Dolce Vita. You've never eaten so Italian. They serve: fresh pizza, fresh pasta, salads and delicious desserts!
Before the magic
Like YumBum, Bella Di Nonno is a dark kitchen and extension of parent company ManQal Grab & Grill. The name Bella Di Nonno was already known and the logo had to include a funky grandpa with bright colors. With these frames, our designers went to work.
As with every project, a mood board was first created to map out the feeling of Bella Di Nonno, keeping in mind the frameworks. In the mood board, the bright colors quickly emerged and the feeling of "funky" was almost achieved. The only thing missing was the illustration of the grandfather, which was eventually to form the logo. After several versions of the illustration, the final funky grandpa was born and the visual elements of Bella Di Nonno could be merged into the brand identity as it stands today.
How we made them wooow
Package: Complete Fire
Like any design process, we started by creating a number of mood boards and sketches, keeping in mind the given frameworks. In the mood board, the bright colors quickly emerged and the feeling of "funky" was almost achieved. With each version, the colors became brighter and brighter where the colors took on the effect of neon.
The only thing missing was the illustration of the grandfather, which was eventually to form the logo. After several versions of the illustration, the final funky grandfather was born and the visual elements of Bella Di Nonno could be merged into the brand identity as it stands today.
About the branding
Even though they have ze a dark kitchen, ze are cheerful after all! Lots and happy colors with a cheerful (and a little sexy) Italian grandpa as the mascot. Ze are a friendly place that serves food with passion.
