Meet the concept
TAKE is a German fast food restaurant that is accessible to everyone! For the youngest, the meat fanatic or if you are a veggie lover. They specialize in their wide range of burgers and their famous Ribburger! Before you want to eat it, remove the juicy bone and you can enjoy the best juicy burger you will ever taste!
Before the magic
The entrepreneurs of TAKE were in the starting blocks with their concept. The starting point for becoming a successful brand and the best burger restaurant in Germany starts with a complete brand identity including logo, style elements and finally packaging. Apart from the name TAKE, our in-house designers designed everything to make the visual storytelling come true.
The idea of creating a character for each citizen was one thing that was certain. Each illustration therefore represented a different citizen so that everyone could identify with a character.
They also thought about the long term: eventually the illustrations are going to be used in a comic book, allowing the characters to tell the character's story.
How we made them wooow
Package: Complete Fire
For the font, a font was chosen that is bold (bold) and clear. At first it looks like a normal font, like citizens look like normal citizens, the font is flashy and in your face for clear communication. The font is extended version, which means the font is drawn wide apart. This perfectly matched the feeling at TAKE and the kind of company they are.
The illustrations represent the various types of burgers. For example, a character with a cigar was chosen for the smoky burgers and a hippie for the vegetarian burger variety.
When choosing the color palette, TAKE's wishes were taken into account, such as the vertical stripes and green color, for a modern and sporty look.
About the branding
With their recognizable brand that has a playful yet sporty appeal, TAKE will be the No. 1 burger restaurant in all of Germany!
Meet - and taste -Mr Drip, Cheesy, Spicy, TAKE, Veggie, Smoky and Chicken.
